Kverneland boss Shingo Hanada is pleased that the ROC Company further strengthens the group in the area of hay and forage harvesting by complementing the important product line of belt rakes. Earlier it was also reported that the company has modernized production and improved the supply of Kubota aftermarket parts. “This will allow you to feel more confident in the market during such a difficult time,” Shingo said.
Belt rake experts
The Kubota/Kverneland Group has signed an agreement to acquire 80% of the shares in ROC Company, a manufacturer of belt rakes based in Italy.
Shingo Hanada (President and CEO of the Kverneland Group) wants to further strengthen the Kubota Group in the field of hay and forage harvesting by adding the important product line of belt rakes and creating synergies between the companies. The ROC brand and its distribution will remain in place.
The two current owners of ROC Company, Denis Ubaldi and Raffaele Ubaldi, will retain their important roles in the company after the takeover. They emphasize the enormous synergies, the global presence of Kverneland and their product development as well as the production and digitization of farming systems and solutions.
ROC is a global pioneer in the development and manufacture of belt rakes with leading positions in around 40 countries around the world. The company is particularly strong in the professional market segment and has developed into a full-service provider for customers using belt rakes.